![]() UMASS Dartmouth Charlton SchoolUMass Dartmouth's Director of Development contacted Verus Design after receiving a copy of our BSU viewbook. Impressed with our work, He wanted a similarly innovative, memorable design to launch their capital campaign for construction of a dedicated facility for the Charlton Business School. | ![]() UMASS Dartmouth Charlton SchoolThe Charlton Business School has been an important part of UMass Dartmouth for many years. They unfortunately do not have a dedicated building, forcing business majors and professors to use whatever available classrooms there are all over campus. Vergara Design created a capital campaign brochure to raise funds for a new building. The cover of the brochure shows a business student standing in the woods where the proposed facility will be built. |
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![]() UMASS Dartmouth Charlton SchoolThe oversize square format features panoramic views of the UMass campus architecture and allows the images to tell the story of a business school without a home. Vergara Design team members on this project were Kindra Clineff (photography) and writing by Inkable. | ![]() UMASS Dartmouth Charlton SchoolBusiness student's biographies and portraits are featured in various situations of coping with the lack of a dedicated business school building to bring home the point. |
![]() UMASS Dartmouth Charlton SchoolThe featured student's daily schedule is lightly printed over the images to give a sense of the dedication and commitment needed to be a UMass business major as they "keep calm and carry on" | ![]() UMASS Dartmouth Charlton SchoolThe audience for the campaign brochure were Southeastern Massachusetts business leaders, government officials and UMass alumni. |
![]() UMASS Dartmouth Charlton SchoolThe benefits of having a successful business school in the region are featured in the text. | ![]() UMASS Dartmouth Charlton SchoolLeading business figures are featured in statements of support and biographies. |
![]() UMASS Dartmouth Charlton SchoolBack cover | ![]() UMASS Dartmouth Charlton SchoolUpdate: the success of the campaign has enabled construction to move forward of the new Charlton Business School facility, which opened in 2017. |