UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

UMass Dartmouth's Director of Development contacted Verus Design after receiving a copy of our BSU viewbook. Impressed with our work, He wanted a similarly innovative, memorable design to launch their capital campaign for construction of a dedicated facility for the Charlton Business School.

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

The Charlton Business School has been an important part of UMass Dartmouth for many years. They unfortunately do not have a dedicated building, forcing business majors and professors to use whatever available classrooms there are all over campus. Vergara Design created a capital campaign brochure to raise funds for a new building. The cover of the brochure shows a business student standing in the woods where the proposed facility will be built.

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

The oversize square format features panoramic views of the UMass campus architecture and allows the images to tell the story of a business school without a home. Vergara Design team members on this project were Kindra Clineff (photography) and writing by Inkable.

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

Business student's biographies and portraits are featured in various situations of coping with the lack of a dedicated business school building to bring home the point.

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

The featured student's daily schedule is lightly printed over the images to give a sense of the dedication and commitment needed to be a UMass business major as they "keep calm and carry on"

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

The audience for the campaign brochure were Southeastern Massachusetts business leaders, government officials and UMass alumni.

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

The benefits of having a successful business school in the region are featured in the text.

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

Leading business figures are featured in statements of support and biographies.

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

Back cover

UMASS Dartmouth Charlton School

UMASS Dartmouth Charlton School

Update: the success of the campaign has enabled construction to move forward of the new Charlton Business School facility, which opened in 2017.

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