vergara design, boston graphic design studio, david vergara

BIDMC Berenson Emergency Dept

The Berenson Emergency Department at Beth Israel Deaconess Medical Center is a new, state-of-the-art, level I trauma center serving the Boston metropolitan area.

BIDMC Berenson Emergency Department

Working closely with the BIDMC communications office, Vergara Design's creative team developed a package of materials to celebrate the grand opening of the Berenson Emergency Department. The embossed tagline "OPEN in case of emergency" was a play on the words found on fire/emergency alarm boxes and also an announcement of the ER's grand opening.

BIDMC Berenson Emergency Department

Heavy weight, textured stock and embossed, foil-stamped red typography with a wrap-around, die-cut cover flap give the brochure a memorable, tactile presence. The package also included street banners, building signage, invitations and email blast/microsite development.

BIDMC Berenson Emergency Department

Vergara Design partnered with Webb Chapell Photography to capture the images of the new facility.

BIDMC Berenson Emergency Department

BIDMC Berenson Emergency Department

BIDMC Berenson Emergency Department